From media reach to
122 new B2B opportunities
CLIENT
Acme
Farmabijoux partner acquisition
SERVICE STACK
- Digital Strategy
- Performance Marketing
- Landing & Measurement
122
pharmacy leads
IN THE CASE STUDY
The market was specific. The approach had to be precise.
The goal was not the mass collection of contacts, but the creation of meaningful business opportunities with pharmacy professionals.
Audience
A limited, professional audience with a different intent than the end consumer.
Conversion
The information had to lead to a clear next step without unnecessary friction.
Measurement
Each lead had to be linked to its source and acquisition cost.
02 · THE STRATEGY
A unified funnel, from targeting to sales follow-up.
Segmentation & message
Messages were developed around the commercial value of the partnership for the pharmacy.
Paid acquisition
The distribution focused on audiences and placements showing the strongest indication of intent.
03 · The Application
Creative, media, and data moved together.
The team monitored the quality of the traffic flow, not just the cheapest click. Decisions aimed at improving the final CPL and the sales utility of the leads.
04 · THE RESULTS
122 specific opportunities for partner development.
122
Pharmacy leads
With an estimated cost per lead of approximately €11 within the recorded reporting period.
05 · THE MEASUREMENT
What each number means.
Interaction
Recorded interaction with the advertising content.
Link click
Click that led the user to the conversion experience.
Lead
Submission of expression of interest by a prospective pharmacy partner.
Source: Approved data from the internal Qualityweb report for the 2025 reporting period. The metrics are presented within their business context and do not constitute a guarantee of future performance.